Goodwin and Mulvey's theory on voyeurism applied to music videos

Modern day music videos have become more yoveuristic in the eyes of many media theorists such as Goodwin and Larua Mulvey. Goodwin argues that the female performer is frequently being objectified in different ways, such as the fragmentation of mid shot and close ups of the female body, these emphasise a sexualised treatment of women and enhance the way in which men in particular objectify women. In recent years music videos have become music more voyeuristic, or as Laura Mulvey would say, a male controlling gaze, we see this in almost all pop, dance, and rap videos now. For example, the rapper 50 Cent will not be seen in a video unless there is a half naked women dancing around him or a car showing off her body to the public. There are thousands of examples of the objectification of women, however recently, female recording artists have been trying to turn the tables on this by doing the same but with men being objectified, Nicki Minaj is one of these recent trend setters along with Rhianna which shows men shirtless with muscles flexing and dancing, this way both audiences male and female can be attracted by the video.